Business Essentials: Marketing Worksheets

A collection of marketing worksheets to assist any small business owner or startup founder with finding, targeting, and understanding audiences for your business, product or service. In this collection, you'll find the following templates:

• SWOT Analysis: A SWOT analysis allows you to measure the attributes of your product or service compared against the industry or market, i.e. opportunities or threats such as a direct competitor or new strategic partners.This analysis is also great for understanding how your customers perceive you and your product or service.
• Marketing Mix: The marketing mix is the term coined for the 4 P's of marketing: product, price, placement, and promotion. These are the four components that help businesses determine how to position its products or services in the marketplace.
• Target Market: A target market is a group of consumers that share similar beliefs, traits, and values who are most likely to purchase your company's products or services. In order to effective market, you need to understand as much as you can about your audience.
• Market Positioning: For any business or startup, market positioning is a necessary step in the planning process. Market positioning is part of the strategic planning involved in deciding whether or not your brand has value before entering the market by determining what factors set it apart from your competitors. The steps you take to position your brand will impact how you market your product.
• Buyer Persona: A buyer persona is a snapshot of a fictional customer based on market research. It outlines various aspects, traits, and behavior patterns that your ideal customer would possess and helps your business to develop the best marketing strategies.