The Marketing Handbook: A Beginner's Guide To Building Your Business

"The Marketing Handbook: A Beginner's Guide to Building Your Business" is an informative and practical guide that covers the essentials of marketing for individuals who are new to the subject. This book begins with an introduction to marketing and its importance in business. It then moves on to cover the key components of marketing including the marketing mix, branding, target market identification, and marketing research

TABLE OF CONTENTS

I. Introduction

• Definition of marketing
• Importance of marketing
• Overview of what the ebook will cover

II. The Marketing Mix

• Explanation of the 4 P's: product, price, place, promotion
• Examples of how the 4 P's are applied in marketing

III. Target Market

• Defining the target market
• Identifying the target market
• Understanding the target market's needs and wants

IV. Marketing Research

• Definition of marketing research
• Types of marketing research
• Benefits of marketing research

V. Branding

• Definition of branding
• Importance of branding
• Elements of a strong brand