Business Essentials: Branding Worksheets

A collection of brand worksheets to assist any small business owner or startup founder with a roadmap of creating a brand identity for your business, product or service. In this collection, you'll find the following templates:

• Brand Traits Chart: This chart has a list of assorted traits to help you find four to six traits that are the most important to your brand. Be selective in this process. Use a scoring system of one to four with each identified trait with four being the most important. The colored cells denote adjectives associated with elements and weather
• Brand Voice: Using the selected traits in the 'Brand Traits' chart, draft descriptions, associations, and avoidances. Remember, these four adjectives will become the main traits associated with your brand identity so all of your marketing and communications will be shaped around these characteristics.
• Brand Research Questionnaire: This short questionnaire is useful for early-stage brand development. As you're building out your brand, use this questionnaire to interview members of your preferred target audience to capture insights in order to re-evaluate your brand identity, narrative, and positioning.
• Competitive Analysis: A competitive analysis helps you to analyze your competitors and determine how to best compete for customers. This needs to identify your competition by products or services and market segment, focusing on strengths, weakensses, opportunities, and threats.
• Target Audience: A target audience or market is a group of consumers that share similar beliefs, traits, and values who are most likely to purchase your company's products or services. In order to effective market, you need to understand as much as you can about your audience.